Portions of this column were originally written for the May 2011 edition of News Photographer Magazine.
Mark Loundy is a media producer and consultant based in San Jose, California. Full bio.
The opinions in this article are those of the author alone and do not necessarily represent the official views of the National Press Photographers Association.
May 2011, Volume 102
By Mark Loundy
"There are three ingredients to the good life; learning, earning, and yearning."
I admit it. I did a project for free. But I only did it because it scored three points out of a possible three.
It's Jim Sugar who came up with the idea that there are only three reasons to do any job: Work for the money. Work for the people. Work for the job. He calls it The Rule of Three. Each rule is valued between one and three and a potential job must score a minimum of two to be accepted. Scoring is done with your gut.
The Rule of Three
1. Work for the money
2. Work for the people
3. Work for the job
Jim asked me to be the associate producer for a short film he was working on. In hindsight, the project was a perfect three. Here's the breakdown:
1. Pay: zero.
2. Working closely with Jim, who is a good friend and former Magazine Photographer of the Year for his work at "National Geographic," Pulitzer Prize winner Kim Komenich along with a crew of talented and knowledgeable people.
3. Creating an anti-drunk-driving video for high school students with the participation of fire, police, Highway Patrol, professional make-up artists, a helicopter and a bunch of cool Apple computers and software as part of the national "Every 15 Minutes" project.
Jim's RO3 is an excellent tool to help decide which projects to accept and which to give a pass. It's not just about money. It's only 33% about money.
Please let me know of any particularly good, bad or ugly dealings that you have had with clients recently. I will use the client's name, but I won't use your name if you don't want me to. Anonymous submissions will not be considered. Please include contact information for yourself and for the client.Leftovers
Has Lewis been talking to Jim Sugar?
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